『Ppalli-Ppalli』는 2026-11-13 출간 예정입니다. 출간되면 서점 판매 링크와 함께 이메일로 한 번 알려드립니다.
Milk at dawn, ordered at midnight. Here is the machine behind it.
11:48 PM. You tap “order” on your phone.
6:04 AM. The box is at your door. Inside are milk, eggs, a bag of tangerines and a printed card thanking you for your order. The courier has gone. You never heard a sound.
In most countries this would be a story to tell. In Korea it is a Tuesday.
The word for it is ppalli-ppalli, 빨리빨리, “quickly, quickly,” and foreigners learn it in their first week, usually from a Korean laughing at their own impatience. It is a joke, a confession and, for half a century, something close to a national strategy. It explains the dawn deliveries and the internet that never slows, the doctor’s visit that takes five minutes and the moving company that packs your whole home in a morning. It also explains the department store that collapsed in 1995, the law that limits the working week to 52 hours, and a younger generation that has started to say no.
What this book is. An explanation of Korean speed in five parts. Part 1 is scenes from a fast country: the dawn delivery, the four-minute lunch, the queue that disappeared, the fastest internet, the twenty-minute hospital visit. Part 2 is where the speed came from: the fastest economic growth of the twentieth century, a village campaign, an Olympic deadline, a financial crisis and a broadband policy. Part 3 is the systems behind the speed: delivery riders, convenience stores, transit cards, apartment logistics, an app-based government and the 24-hour city. Part 4 is what speed costs, and the slow pushback: collapses, overwork, platform labor, loneliness, slow cities and a generation that prefers to chill. Part 5 follows speed everywhere else: weddings and funerals, trains and banks, exams and elections, comics, coffee, games and the road. An epilogue closes the book.
How to read a chapter. Every chapter opens with a scene, then explains how it works and where it came from. Each has a “trade-off,” what the speed gives and what it costs, and a “borrow it?” section, what the rest of the world might take from it, and what it should not. Each ends with a Korean word and the point to keep.
A note on balance. This book does not praise or condemn Korean speed. It tries to show both sides in every chapter: the gains are real, and so are the costs. Accidents, labor and health are described from official statistics, court records and reliable reporting.
A note on numbers. Every figure in this book comes from official sources or recent reports and is given with its year. Korea changes quickly; so do its numbers.
출처: 국립중앙도서관 출판예정도서 등록 정보(출판사 제출)
Scenes From a Fast Country
1. Milk at Dawn
2. The Close Button Actually Works
3. Lunch in Four Minutes
4. Kiosks and the Death of the Queue
5. Same-Day Everything
6. The Fastest Internet on Earth
7. A Doctor’s Visit in Twenty Minutes
8. Moving House in One Morning
9. Speed at the Airport
10. Myth vs Fact: “Koreans Are Always in a Hurry”
Part 2: Where the Speed Came From
11. From the Poorest to the Richest in One Lifetime
12. Saemaul and the Morning Bell
13. The Expressway and the Olympic Deadline
14. 1997: Speed as Survival
15. Broadband, 1999
16. Why Korean Companies Decide Fast
17. Education and the Race
18. Speed as National Identity
Part 3: The Systems Behind the Speed
19. Delivery Riders: The Human Engine
20. Convenience Stores as Infrastructure
21. The Seamless City
22. Apartments Built for Logistics
23. Quick Service: The Motorcycle Couriers
24. The Service Mindset
25. Government in an App
26. Pulling It Forward
27. The 24-Hour City and the PC Bang
28. Instant Noodles and the Fast Kitchen
Part 4: What Speed Costs, and the Slow Pushback
29. When Fast Collapsed: Seongsu Bridge and Sampoong
30. Burnout and the 52-Hour Law
31. Riders, Couriers and Platform Labor
32. The Loneliest Fast Country
33. Slow Cities and Temple Stays
34. The Chill Generation
35. What the World Can Borrow, and Shouldn’t
Part 5: Speed Everywhere: Thirty-Three More Scenes, and an Epilogue
36. The Thirty-Minute Wedding
37. The Three-Day Funeral
38. Dongdaemun: Fashion Overnight
39. The Fad Shop: From Tanghulu to the Next Big Dessert
40. Real-Time Everything
41. Bullet Trains and the Hi-Pass
42. Money in Seconds
43. The Health Check in a Morning
44. Learning Ahead
45. The Thirty-Year Apartment
46. The Election Night Count
47. Short Track: A Sport Built for Korea
48. Webtoons and the Weekly Deadline
49. Comebacks: The K-Pop Calendar
50. The 24-Hour Kimbap Shop
51. Coffee to Go: The Café Nation
52. Retirement at Fifty
53. Taxis at the Tap of a Screen
54. The Shop With No One in It
55. The New Phone Every Few Years
56. Double Speed: Watching in a Hurry
57. Words Cut Short
58. The Game That Plays Itself
59. The Road: From Danger to Safety
출처: 국립중앙도서관 ISBN 서지정보(출판사 제출)
부가기호 05380: 독자 대상 교양 · 발행 형태 전자출판물 · 내용 분류 사회과학.
출처: 국립중앙도서관 ISBN 서지정보 · 부가기호 뜻은 국립중앙도서관 ISBN 안내 기준
아직 서점 판매가 확인되지 않았습니다. 판매가 확인되면 이 자리에 구매 버튼이 생깁니다. 위의 출간 알림을 신청하시면 출간일에 서점 링크를 메일로 보내 드립니다.
인사이트케이주식회사에서 2026-11-13 출간 예정입니다 (국립중앙도서관 ISBN 서지정보 기준). ISBN 9791123127163.
J.K. YOUNG / 인사이트케이주식회사. 출간 후 상세 정보가 갱신됩니다.
전자책으로 출간 예정입니다. 정가는 17,000원입니다. (국립중앙도서관 출판예정도서 등록 기준이며, 별도 판형이 추가될 수 있습니다.)
Nunchi (2026-11-13)
Han & Heung (2026-11-13)
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이 책은 국립중앙도서관 ISBN 서지정보에 출간예정으로 등록된 도서입니다. 서점 등재 전 단계의 공식 서지 정보이며, 출간 후 소개·표지 등 상세 정보가 자동으로 갱신됩니다.
출처: 국립중앙도서관 서지정보유통지원시스템 (매일 갱신)