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Soju, Makgeolli & Anju

J.K. YOUNG

인사이트케이주식회사 · 2026-11-13 출간 예정

ISBN 9791123127293 · 기술과학

정가 17,500원 · 전자책

출간 예정전자책국립중앙도서관 ISBN 서지정보 등록

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『Soju, Makgeolli & Anju』는 2026-11-13 출간 예정입니다. 출간되면 서점 판매 링크와 함께 이메일로 한 번 알려드립니다.

책 소개

Two hands. Turn away. Never pour your own. And yes, you can say no.

The first time you see it, it looks like shyness: a man in his thirties turning his head away from the table to drink.

It is not shyness. He is drinking in front of someone older, and in Korea you do not drink face to face with an elder. He turns back, sets the glass down, and the older man fills it again, with two hands on the bottle, because here you never pour your own.

These rules are centuries old and they are still running, at eleven at night, in a plastic tent in Jongno, between a plate of fried squid and a green bottle that costs less than a coffee.

This book is about the bottle, the tent, the rules and the food, and about the growing number of Koreans who are drinking less, and how they say no without saying it.

What this book is. A guide to how Korea drinks, in seven parts. Part 1 is the bottles: soju, the best-selling spirit on earth by volume for twenty-five years; makgeolli, the milky rice wine that went from farmer’s drink to natural-wine darling; the clear rice wines, the old distilled spirits, the fruit wines, the beer, the “bomb” of soju in beer, the highball and the zero-proof bottle. Part 2 is the places, from the tent bar to the jjimjilbang at four in the morning. Part 3 is the rules, fifteen of them, from the two hands to the designated driver. Part 4 is anju, the food that exists to go with a drink, which Korean manners say you must eat. Part 5 is the morning after, the hangover industry and the honest numbers on the health cost. Part 6 is Zero-Proof Korea: why the young drink less and still go out, and how to say no in seven sentences that work. Part 7 goes further: breweries, tasting rooms, regional soju, a makgeolli class, bottles to take home and Korean drinks abroad.

How to read a chapter. Each chapter has the same parts. HOOK puts you at the table. DECODE explains the history, the chemistry or the custom, with the names and the dates. TRY IT says how to order, play, pour or pair. FIELD NOTE gives the prices and the places. MYTH vs FACT appears where there is a myth. A CLOSER LOOK adds the detail behind the custom. IF YOU DON’T DRINK gives the zero-proof version of the chapter. WORD CARD is one word with how it sounds, and KEEP THIS is one line to take away.

What this book will not do. It will not tell you to drink. Korea has some of the highest rates of heavy drinking in the developed world and a real cost in disease and accidents, and Part 5 gives the numbers. It does not treat refusing a drink as a failure, and the rules of Part 3 include the ones for refusing. It names brands only to describe them, and gives the strength and the ingredients from the makers’ and the regulators’ published information. It gives every price in won, as found in 2026.

Who this is for. The traveler who wants to know what to do with the green bottle. The business visitor facing a first company dinner. The drama viewer who has watched a hundred heartbroken leads drink alone in a tent and wants to know what was in the glass. The reader who does not drink and wants to join the table anyway. The series’ etiquette volume has the rules of the whole Korean table; this book is the drinking chapter of it, at full length.

A note on the law. The legal drinking age in Korea is nineteen, counted by year of birth: a person may buy alcohol from the first of January of the year in which they turn nineteen. Drinking and driving is strictly enforced, with a blood-alcohol limit of 0.03 percent, among the lowest anywhere, and a designated-driver service (Chapter 35) that makes it unnecessary. Drinking in public parks and on the street is legal in most places, with some local bans.

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